History of Fashion

Alternative trends evolve

If you ever wanted to satisfy your curiosity about what started each of these fashion trends, you’ve come to the right place!

Current alternative fashion, though different from previous versions, is derived from the same concept: deviation from the social norm. Though specific ideals vary between alternative kids, those who have these styles often reject the idea of uniformity in society. Alternative fashion is a form of self-expression without the limits of accepted social norms.

Punk fashion in America was originally a way to combat the pretension and “perfection” that was perpetuated by mainstream media. As a result, punk fashion featured purposely ripped clothing items, shorter hairstyles, leather jackets, patches, and controversial graphic tees.

Lolita fashion, on the other hand, began as a celebration of childhood that defied rigid social norms on Japanese women specifically. To counteract the expectation of society to focus only on work and providing for a family, Lolita fashion exemplifies childlike innocence through Victorian and Rococo style dresses. This poofy style combined with fairytale inspirations creates a whimsical appearance that transports its wearer away from the monotony of life.

Streetwear emerged in California among skaters and surfers due largely to Shawn Stussy, a skateboard manufacturer. Skateboards and surfboards often featured counterculture artwork (commonly politically satirical) and were translated into Stussy’s shirts along with his logo. These shirts accompanied with ripped jeans and VANS, alongside other staples were quickly dubbed as streetwear.

You can mix and match subcultures to fit your own personal style, and nobody can say that it’s wrong or right. Clothes are a way to express and explore your individuality and they should stay that way as fashion continues to evolve.

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