Google came out with a new phone that introduces new and improved technology to the cell phone world. Some specs that people look for includes a 12.3-megapixel rear camera and an 8-megapixel front facing camera, alongside with a 1.6 GHz quad core processor; all of which are better than the IPhone 7. The pPixel is offered through all cell phone providers with color options of blue, black, and silver. The cell phone business is nothing new to Google, being that they have been working along-side a few phone companies, such as the Nexus for the past six years. The prices of smart phones these days are rapidly increasing making it a tough decision of what customers are going to spend $800 on. The smart phone industry is very competitive and Google is making their mark on it.